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RSD Bajaj Global And CAM Lead Mensa's D2C Brand Acquisition Deal With Hubberholme

The RSD Law Firm attorney team which worked on the transaction were led by Mr. Varun Bajaj & Ms. Shivaarti Bajaj, Founding Managing Partners themselves, and where supported by Mr. Vishesh Dhundia, Associate and Mr. Sagar Jaggal, Associate.

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RSD Bajaj Global (RSD) has advised Hubberholme and closed one of the 1st D2C brand acquisitions in India, i.e., the acquisition of Hubberholme, Fashion D2C brands by Mensa Brands, one of the fastest emerging unicorn for an undisclosed amount. 

The RSD Law Firm attorney team which worked on the transaction were led by Mr. Varun Bajaj & Ms. Shivaarti Bajaj, Founding Managing Partners themselves, and where supported by Mr. Vishesh Dhundia, Associate and Mr. Sagar Jaggal, Associate.

The legal advisors for Mensa Brands, was Cyril Amarchand Mangaldas, Bangalore Team led by Mr. Suvojit Halder, Partner, CAM along with Mr. Jacob George, Senior Associate, CAM and Mr. Siddarth Chokkalingam, Associate, CAM. Speaking to us, Mr. Varun Bajaj, Founding Managing Partner, stated: 

“This deal would be recorded as one of the 1st D2C acquisitions in India, and of great significance in the emerging new economy of India. Covid has set a new normal & mainstreamed the new economy. Furthermore, the new economy entrepreneurs leading this economy have a different mind-set, and therefore, the legal advisory needs to be tailor-made to their requirements. 

Specific to this deal, yes this amongst one of the 1st D2C brand acquisitions in India, and we are doing various other cutting edge legal deals in the new economy space. From that experience, can mention, we we are in the beginning of the mainstreaming of the new economy.”



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